Hamlet Batista

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Innovating Your Product Distribution Is As Important As Innovating Your Marketing

Discovering a new distribution channel can do wonders for you. Imagine if you'd been one of the first apps in the Apple Store!

Overcoming 'Expert Bias' in Order to Innovate

Being an 'expert' is an enormous asset in starting and growing a business. Staying an expert is something else again.

Forget Product-Market Fit. Find Your Market, Then Build Your Product.

The idea of product-market fit needs to be flipped on its head entirely.

Maintain Your Competitive Advantage by Focusing on Your Most Valuable Asset -- You

For many products and services, it's not simply about developing a competitive advantage -- it's about keeping one.

In Order for Your Business to Grow, You Need to Turn Down Customers

While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success.

Are You a Technical Founder? Here's How to Get Better at Communicating Your Vision.

It doesn't matter how great your product is if you can't explain it to others.

What Technical Founders Need to Know About Sales and Marketing

You can't just create a cool product -- you have to sell it.

4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times

With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.