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President and CEO of Ivy Cohen Corporate Communications
Ivy has spent 20 years advising companies and executives on how to build their reputations across the U.S. and around the globe. A visionary leader who helps clients problem-solve, she creates big ideas and gets outsize results. She is an accomplished executive and small business owner, a results-oriented civic leader and a consummate juggler of professional and philanthropic projects.
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These three examples provide a template for success.
Startups must specifically address the unique needs and challenges of being a new company while creating their PR strategy.
Every business is unique. What you have to do to make it work is pretty much the same for all of them.