Jason Falls

Jason Falls

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Thanks to New NCAA Rules, Student-Athletes Are the Hottest New Entrepreneurs

Collegiate players are capitalizing on the ability to freely market their name, image and likeness, but does trouble lie ahead?

Siri: When Will Web Accessibility Be The Norm?

Actor behind Apple's voice assistant is the perfect influencer to push for progress.

Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us

Recent product-launch successes tell a different story than early influencer failures.

Twitter's Ecommerce Redo Won't Be Much Help to Brands or Influencers

Just when you thought Twitter stopped tripping over themselves, they launch another big ball of meh.

What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

Meet the Agency Disrupting Advertising By Creating Influencers

Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.

SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.

The Answer to Influencer Marketing's Biggest Question Lies in Understanding Channels of Influence

Understanding this big-picture concept can help entrepreneurs build more strategic approaches.

Por qué el documental 'Fake Famous' de HBO se equivoca con el marketing de influencers

El nuevo largometraje de la cadena, analiza el marketing de influencers a través de una lente irónicamente superficial.

F*** You Pay Me Founder Lindsey Lee Knows People Are Tired of 'Accepting Less Than You're Worth'

An inside look at the rapidly growing brand-partnership review site for influencers.

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

How to Build a Successful Influence Marketing Campaign

A six-step recipe is all you need to plow ahead.

19-Year-Old Scottish Teen's Cancer Motivates Entrepreneurial Success

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.