Jason Wolfe is the founder and CEO of Giftcards.com. He created MyCoupons.com in 1995, the first online coupon site. In 1997, he started DirectLeads.com, one of the first online lead generation networks. In 2003, he introduced KeywordMax.com, which became one of the world leaders in keyword bid management. In 2004, his company created and patented the Cross Publication and Network model.