Joanna Lord

Joanna Lord

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5 mentores y maestros clave que todo emprendedor debe tener

Especialmente al principio, es importante que te rodees de estas personas que te aconsejarán y guiarán tu camino al éxito.

Cómo construir una marca para tu startup

Esta gurú del marketing comparte sus conocimientos y algunos tips para que los emprendedores creen una marca memorable.

5 Secrets to Crafting the Perfect Startup Story

When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts

For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.

10 predicciones de marketing digital 2014

Este año, las estrategias para cautivar clientes se basarán en la experiencia móvil, marketing de contenidos y uso de videos e imágenes.

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.

Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Understand more about how effective your website is with these useful tools.

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.

10 tendencias en marketing digital para 2013

¿Quieres cautivar a los usuarios? Éstos son los medios y las técnicas que debes usar para promoverte y hacer branding online este año.

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.

5 Mentors Every Entrepreneur Should Have

Having these types of people around to ask advice of and bounce ideas off can be essential to business owner's success.