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Startup Employees Soon Could See Greater Benefits From Stock Options
Proposed changes to the tax code will protect employees from the very real risk of having to pay taxes on stocks they can't sell.
Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.
Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.
Preventing Startup Suicide. Literally.
What a prominent early-stage investor said of his battle with depression and his seven strategies for other entrepreneurs coping with it.
How to Own Up and Cut Down Your Marketing Spend
Use this six-step process to make sure you have more gut than glut in your marketing budget.
Top 10 Customer-Centric Marketing Trends for 2016
Start your new year with these trends to stay customer-focused and ahead of the competition.
6 Ways to Use Social Data for Targeted Marketing
Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
10 Trends for Online Marketers in 2012
From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
How to Use Mobile to Reach Holiday Bargain Hunters
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
The Top Five Mobile Marketing Mistakes
Many business owners are still trying to work out the kinks in their mobile marketing plan. Here are some common pitfalls to avoid.
How to 'Mobilize' Your Social Media Marketing
Does your social media marketing play well with smart phones? Consider these ways you can drive more social-mobile interactions with your business.
Five Ways to Win a Sale Using Your Customer's Mobile
Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.
Finding Customers With YouTube Video Ads
If making a video is out, consider advertising over top of one.
Obama Asks for Input from High-Growth Entrepreneurs
The White House's listening tour elicits surprising results from Boulder, Colo., entrepreneurs.
Finding Customers by Linking to Your Salespeople
In the business of finding customers, making it easy to shop, ask questions and follow up will only serve you. Here's how technology can help.
10 Ways to Find Customers with Mobile Marketing
As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.