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Marketing consultant and author
John Arnold is a marketing strategist and author offering practical marketing tips and advice to B2B companies. Connect with him at JohnArnold.com.
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Proposed changes to the tax code will protect employees from the very real risk of having to pay taxes on stocks they can't sell.
Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Now that just about everyone is carrying a cell phone, it's time to consider how to make mobile part of your marketing.
The White House's listening tour elicits surprising results from Boulder, Colo., entrepreneurs.