Kate Johnson

Kate Johnson

Entrepreneur Leadership Network Writer

Follow Kate Johnson on Social

LinkedIn

Latest

Forget the "New Normal." There's No Normal in Marketing.

Since the industry began hundreds of years ago, marketers have been adapting to widespread shifts in technology and engagement, and this still holds true today.

3 Ways You Can Let Your Customers' Stories Speak for Your Brand

In today's market, singing your own praises can only go so far. Evangelize your customers to speak on your behalf to stay competitive.

2021: The Year of the Customer

After a tough year, it's time to go back to basics and focus on what really matters -- your customers.

3 Ways Automation Can Help Companies Work Smarter, Not Harder

Making an investment in automation could be the best long-term strategy right now.

3 Tips for Maximizing Customer Relationships

By investing in retention and skillfully nurturing new leads, you can protect your bottom lines and emerge from this crisis with a strong growth strategy intact.

3 Lessons for First-Time CEOs From Someone Who's Been There

The lessons a CEO two years in wishes she knew when she started out.