Kevin Roddy

Kevin Roddy

Entrepreneur Leadership Network Contributor

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How to Optimize Your Branding

When it comes to branding, absolutely everything matters.

Every Brand and Business Person Should Do This to Ensure Their Credibility

Being sloppy in your business communications reflects poorly on both you and your business.

Why Brands Need Alternatives to Traditional Creative Marketing Agencies

The old structure has its place, but today's marketers need new alternatives to succeed.

To Build a Powerful Brand, Begin on the Inside and Move Out

Powerful brands don't look to consumers to define them; they do what they believe and look at consumers for advocacy.

Seize These Big Opportunities for Smaller Brands to Make More Money

Smaller businesses/brands now have access to many of the best marketing communications minds to help them build and grow their brand.