Kristine Lyng

Kristine Lyng

Guest Writer
Senior Director of Digital Marketing at Caliva

About Kristine Lyng

Kristine Lyng came to Caliva from the world of Silicon Valley startups where she helped drive demand using industry-leading tactics in advertising, content and design. In her role at Caliva, Lyng directs all wholesale and digital marketing, pursuing her passion for building scalable programs.

More From Kristine Lyng

Customer Service

5 Proven Strategies For Winning Trust With Cannabis Consumers

Today's consumers are more savvy and more discerning. Here's how to make them more loyal.
Retail Businesses

Why We Said No To Most In-Store Demos

Vendor booths are ominpresent in dispensaries, but this company thinks they're bad for business.