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Brand strategist, author and speaker
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Here's what it will take for your brand and business to adapt, survive and thrive right now.
To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.
Research shows empathetic leaders foster more productive, engaged and innovative teams.
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Branding gurus Moorea Seal, Melissa Guitron and Kara Goldin have been there, done that in their own businesses.