Mark Siebert

Mark Siebert

Entrepreneur Leadership Network VIP
Franchise Consultant for Start-Up and Established Franchisors

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

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Franchise Your Business

The ultimate how-to guide to employing the greatest growth strategy for your business --franchising.


Perfection Not Required

While businesses must constantly evolve, the pursuit of perfection is the enemy of progress.

Perfección no requerida

Si bien las empresas deben evolucionar constantemente, la búsqueda de la perfección es enemiga del progreso.

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.

The 4 Disadvantages of Franchising

Franchising isn't right for everyone. Take a look at our rundown of the drawbacks of franchising your business.

The 9 Advantages of Franchising

Is franchising right for you? Get the skinny on the nine things franchising offers that may benefit your business.

The Rules and Regulations of Being a Franchisor

Before you can decide if you should franchise your business, read this to find out exactly what you're getting yourself into.

Making the Most of a Trade Show

For many franchisors, expos and trades shows offer an excellent opportunity to find prospective franchisees.

Are You Ready to Franchise?

Top 10 questions to ask yourself if you're thinking of franchising your business.

Avoiding Lawsuits When You Franchise Your Biz

Follow these tips to keep your biz out of court and on the straight and narrow once you decide to franchise.

A Beautiful Friendship

As a franchisor, your relationship with franchisees won't always be easy. Here's how to smooth out the bumps.

The Real Cost of Franchising Your Business

Franchising can be a 'low-cost' way to expand your biz, but it's not 'no cost!' Here are the pros and cons.

Turn Good Publicity Into Franchising Success

Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.

Should You Franchise Your Business?

If you want to expand, but lack the money, the people and the time, it may be time to think about franchising.

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