Matt Wilson

Matt Wilson

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Why Your Branding Is More Important Than Your Logo: Start Your Company With A Better Chance Of Success

A logo does not represent your culture, your people, or your story, and no, it does not legitimize your business.

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.

On the Mac's 30th Birthday, Apple Does Some Horn Tooting

The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It's even asking for some fan input.

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?

Experts Say Twitter Didn't Botch Its IPO Announcement

The social network announced its confidential filing for an initial public offering via a tweet. It's showing signs it learned from Facebook's IPO.

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.

10 tips para evitar hackeos en Twitter

Toma nota de estas recomendaciones para proteger las cuentas de tu marca y evitar que sean comprometidas y mal usadas.

Easy Tips for Avoiding Twitter Hacks

How to steer clear of having your startup's account taken over by someone else.

Marketing to Teens? What You Need to Know About Tumblr

A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.

The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets?

A recent study shows that fewer than one-third of big brands that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.