Mike Mejer
Entrepreneur Leadership Network Contributor
CEO of Green Lane Communication
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3 Effective Strategies Hemp and CBD Retailers Can Use to Boost Foot Traffic
Start by making shopping at your store an experience
3 Ways to Identify Your Ideal Cannabis Customer
Successful leadership, operations, and promotion all begin with understanding your consumer.
On the Fence About Content Marketing? Here's How To Make It Work
Five ways to turn your cannabis content creation into more business opportunities.
3 Strategies to Get Media Coverage for Your Next Cannabis Event
Positive free media coverage is golden, but how do you get the press to show up?
Are You Sabotaging Your PR Efforts? Don't Make These 5 Mistakes.
Classic communications errors cannabis companies often make and how to make them right.
Cannabis Companies that Prioritize this Feature Are Typically More Profitable
Don't agree? Here are three reasons that will change your mind.
3 Simple Ways Cannabis Business Leaders Can Build Their Authority
These tips will give you a competitive advantage in a crowded market.
Earned Media Vs. Paid Media: Which Makes Most Sense for Your Cannabis Brand?
Each campaign has its pros and cons, depending on what your goals are.
4 Ways Cannabis Companies Can Leverage Good Press to Get New Business
So you got a mention in a major publication, here's how to keep the momentum going.
3 Steps To Becoming a Thought Leader in the Cannabis Space
A look inside the secret sauce of influencers.
4 Ways Weed Shops Can Keep Their Customers Coming Back
Customer retention is all about customer service.
Is Craft Cannabis the Next Craft Beer?
A veteran grower weighs in on the next big thing in weed.
You Need to Check These Three Boxes for Your PR Strategy
With in-person conventions and festivals DOA until after the pandemic, here are some smart virtual marketing tips for 2021.
5 Ways To Build A Trustworthy Cannabis Brand
People want to do business with interesting people, not just another company looking to profit.
Can AI Solve Dispensaries' Biggest Challenges?
The entrepreneurs behind touCanna are betting on it.