More From Natan Ponieman
Cannabusiness
Educating Investors, Consumers Alike: NorCal's CMO Talks Cannabis Marketing
Joel Lunenfeld describes how NorCal elevated its marketing efforts and focused on educating consumers about the cannabis industry.
Legal Marijuana
New Study: Adult-Use Cannabis Availability Reduces Opioid Deaths
A study found that opioid deaths were reduced by more than 20% in areas with legal cannabis.
Marketing
'Developing a Vocabulary That Will Be Understood': The Havas Approach to Cannabis Marketing
You can learn a lot from the French multinational advertising and PR giant.
