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Founder and CEO of Return Logic
Peter Sobotta is the founder and CEO of Return Logic, a technology startup that enables retailers to manage and optimize their product-returns strategy. Sobotta is a known industry expert and thought leader in the field of reverse logistics, ecommerce and supply-chain management.
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Returns data offers companies priceless insights that improve the customer experience.
The more retailers can learn about why products get returned, the more they can do to prevent them.
Nobody is likelier to have ideas for avoiding customer problems than whoever is solving those problems, face-to-face, with unhappy customers.
No longer seen as a cost of doing business, product returns are a real threat to the bottom line of all retailers.
Poor returns policies and cumbersome returns processes are a significant obstacle to future sales.
Mining returns data to prevent problems is an unexplored but huge driver for a better customer experience.