Samuel Edwards

Samuel Edwards - Page 2

Latest

The Real Price Tag of Trump's Mar-a-Lago Trips Is Sobering to Small Businesses

It's pretty cool when the president comes to town -- until he shuts down your business.

How to Make Room for Video in Your Content Strategy

Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.

Super Bowl Advertisers Struck Political and Social Undertones

Brands engaged viewers with displays of corporate conscience, even at the risk of offending some customer groups.

Is Vocally Opposing President Trump Risky Business?

Brands that oppose Trump policies on social justice grounds have, so far at least, not suffered any significant loss of customer support.

4 Ways Businesses Can Bridge the New Generation Gap

Boomers and millennials, like parents and children, are hopelessly divided and inextricably connected.

8 Holiday Tips for Better Branded Video Content

Strengthen your brand image through appropriately themed video content.

Will VR Technology Change Marketing Forever?

Marketers are looking at advancements in VR tech so they can further use this storytelling medium.

What Instagram Star Louise Delage Can Teach You About Marketing

How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?

The Online Response to the Big Debate Reveals Just How Influential Social Media Is

While social media played a role in both the 2008 and 2012 elections, the influence of platforms such as Facebook and Twitter in previous election cycles pales in comparison to this year.

5 Trends Driving Disruption in the Accounting Industry

Double-entry accounting was invented at least a 1,000 years ago. Big changes are long overdue.

5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.

Amazon Seeks to Grow Profits and Perception With Second Annual Prime Day

If Prime Day is ever to rival Black Friday, it better start this year.