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Why Businesses Fail: A Data Expert Explains It All

Data scientist Thomas Thurston uses algorithms to understand the common traits between businesses that fail and succeed. Turns out, experience is only a small factor, and the best products can actually backfire.

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.

Back-To-School Reading for Entrepreneurs

We asked experts on innovation and transformation to recommend their favorite books for entrepreneurs looking for insight and inspiration.

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.

What Can Your Company Learn From Lego?

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.

This Startup's Biggest Hurdle Became Its Greatest Opportunity

TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.

Crocs: De moda pasajera a empresa millonaria

Por la crisis y el exceso de inventario, la compañía estuvo cerca del fracaso. Gracias a la diversificación de productos y mercados sobrevivió.

Crocs: From Footwear Fad to Billion-Dollar Company

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.

A Plucky Startup Ditches 'Coin Piggy' Roots and Finds Its Mission

GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.

A Rude Experience Inspires a 'Good' Brand

Kris Wittenberg vowed to put "Be Good to People" on a T-shirt after an unpleasant encounter. Five years later, she's ready to turn her sideline into a main event.