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Sarah Max - Page 2
Data scientist Thomas Thurston uses algorithms to understand the common traits between businesses that fail and succeed. Turns out, experience is only a small factor, and the best products can actually backfire.
Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.
Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.