Tony Scherba

Tony Scherba

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These 4 Questions Can Help You Identify Your Ideal Customer

Many people are familiar with the concept of a user persona, but empathy mapping can help you discover the optimal users and customers for your offerings.

How to Talk About Company Finances with Your Team

It's important to be real with your team, and that means you have to talk about money. But how you talk about the company's financial health is extremely important. 

What the Past Year Taught Us About the Gaps in Technology for Education

Technology and software development can help solve some of the major problems currently facing education, including: better digital platforms for teaching, better means of communicating with parents about what to teach when, and how to help expand education into the home. 

Las tecnologías inmersivas van en aumento durante el segundo año de pandemia

Los desarrolladores ya no intentan crear soluciones rápidas para los problemas de la pandemia. En cambio, ahora analizan más a fondo estos desafíos y tratan de encontrar soluciones a largo plazo que sean beneficiosas para las empresas, incluso cuando no estemos en una pandemia.

Immersive Technologies on the Rise in Pandemic Year 2

Developers are no longer trying to create quick-fix solutions to pandemic problems. Instead, they are now taking a more in depth look at these challenges and are trying to come up with longer-term solutions that will be beneficial to businesses even when we aren't in a pandemic. 

The Executive's Guide to Hiring Product Developers

Guidelines for setting up a strong relationship between the executive team and the product development team.

Virtual Event Planning May Present New Opportunities for Software Developers

There's plenty of space to innovate within the virtual meeting and virtual event space.

The 10 Biggest Mistakes My App Development Company Made in Our First 10 Years in Business

You learn by making mistakes. Hopefully, my experiences can help you avoid some of the hardships we had.

A 3-Step Process for Creating Great Products Every Time

Avoid the common pitfalls of development and build stronger prototypes by applying these three principles.

What Nobody Tells You About Taking VC Money

You don't need venture capitalists to make it; all you need is an entrepreneurial spirit and a strong grasp of your goals.

3 Road-Mapping Sins That Could Kill Your Next Product

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.

Remembering Microsoft's Zune: 4 Product-Planning Lessons for Entrepreneurs

Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.

How to Make Your First IoT Product a Great One

Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.

Rapid Prototyping: The Best Route to Happy Customers

Transform product development from a guessing game into great market research: 4 ways how.