Zach Goldstein

Zach Goldstein

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Chipotle's Rewards Program Is so Flawed They Don't Know Who Is Eating Their Free Burritos

You can't just throw free burritos at the problem, Chipotle. The reactive marketing plan is too little, too late.

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.