DNA Genetics was established more than 13 years ago in Amsterdam, providing cannabis seeds for the medicinal and recreational markets. The company has also been developing strategic partnerships throughout the world, entering into each legal market as the laws in each territory change to provide for legal cannabis enterprises.
Q&A with Entrepreneur & DNA Genetics
What do you think are the biggest misconceptions cannabis industry?
Unfortunately, due to bad publicity, the stigma of cannabis being a harmful drug still persists. Despite evidence to the contrary some still believe that the use of cannabis encourages vulnerable people to experiment with hard drugs. The cannabis industry is not an underhand operation; it is an important industry both for medicinal and recreational uses generating revenue for government authorities.
How is your business innovating?
Apart from licensing and genetic leasing, DNA has been engaged by several prominent companies and government organizations to provide consultancy and other professional services to license and/or permit holders in various markets that provide for legal commercial cannabis activity. By utilising the consultancy services of DNA in each specific territory, clients have been able to not only establish a model that produces true certified DNA products, but also raises the quality of any other products developed by the client to the highest of industry standards.
What was the biggest hurdle you had to overcome in your business?
Leaving friends and family over 14 years ago from California to pursue our dreams of starting a cannabis seed company based in Amsterdam. This wasn't an easy decision for either of us. Most doubted us or even didn't believe it could be achieved, we always had our mind set on our goals and the aspirations we had envisaged for our brand. That meant leaving California and moving to The Netherlands.
What is your favorite aspect of working in this industry?
We are fortunate to say that we don't feel like our job feels like "work." Being able to support your family and patients through cannabis is a wonderful and amazing thing. We always knew the importance of this beautiful plant and it's great to see the entire world is now seeing her true potential and worth.
What inspires you?
Our brand inspires us. Its importance within the industry, not only within the U.S., but also on a global scale--especially within the emerging international markets including Canada, Australia, Jamaica, South America, and Spain. Liaising with their respective local governments in developing and implementing standard operating procedures with the accompanying infrastructure is exciting thus further optimising existing models, as well as providing the framework for state-wide and national regulations. Wherever there is a cannabis movement in the world, DNA Genetics will be there.