Describing itself as a modern wellness company, dosist provides cannabis solutions that are engineered to take the guesswork out of cannabis treatment. The company says its proprietary vaporizer technology ensures a precisely measured dose with each use, allowing consumers to repeat treatment each time without having to worry about inconsistent results or experiences.
Q&A with Entrepreneur & Dosist
What do you think are the biggest misconceptions cannabis industry?
Though cannabis has long been used for medical treatment, since the early 1900s the dominant (and singular) voice has been telling us that cannabis is a threat with zero medicinal value. Cannabis and its associations are magnets for slang, from “dope” to “stoner,” which are uneducated, derogatory terms that have resulted in negative stereotypes and prevented education around the benefits of cannabis. We're focused on education and increasing access to the benefits of cannabis through a dose-controlled, repeatable experience in order to unravel and re-contextualize this stigma.
How is your business innovating?
We’ve created six targeted formulas of the active ingredients in cannabis to deliver specific health benefits. A first in the industry, dosist's dose pen uses vaporization technology to activate the key cannabis compounds in our formulas, delivering a precise 2.25 mg dose every time--the dose pen notifies a consumer of a complete dose through a slight vibration. Beyond product innovation, we’re exploring alternative immersive channels that bring the dosist experience to new audiences. From our growing network of 100+ retailer/dispensary partners, to our 200-sq.ft. shop-in-shops in Los Angeles, we’re constantly working to elevate and evolve the consumer experience.
What was the biggest hurdle you had to overcome in your business?
Without question the biggest hurdle is the stigma surrounding cannabis. As we look to educate people on the benefits of cannabis, we often have to first unravel decades of misinformation. Before we can even get the average consumer to think about our product, or even cannabis as a powerful therapeutic tool, we have to break through this enormous barrier of misconception. Though public reception is beginning to change, navigating this issue from a business/sales perspective is challenging.
What is your favorite aspect of working in this industry?
Out favorite aspect of the industry is its vast potential to positively impact millions of lives globally. We’re writing history right now and we’re inspired to be part of a journey that can truly change people’s lives and help us all think about our health and happiness in a different way.
What inspires you?
The opportunity to empower people to naturally manage their own health. Not a day goes by where we don’t hear life-changing stories from our customers. We're helping people discover cannabis and utilize it as a safe, non-toxic, therapeutic alternative medicine, and this continues to keep us motivated every single day.