Established in 2014, greenRush serves both the recreational and medical markets. The company’s expansive greenRush marketplace offers consumers a selection of thousands of products for delivery or pickup from licensed providers, while its e-commerce and marketing platform enables dispensaries and brands to sell their products online easily.
Q&A with Entrepreneur & greenRush
What do you think are the biggest misconceptions cannabis industry?
We hear the same thing over and over about cannabis and crypto; it’s too late to get involved. That statement could not be further from the truth. The industry is still in its infancy. Get it now, while you still can.
How is your business innovating?
We live in a world where everything can be delivered directly to you at a moment’s notice--cannabis should be no different. At greenRush, we're normalizing the purchase of cannabis online through the emergence of education, marketing and technology. All the cannabis products, from all the best dispensaries, right at your fingertips.
What was the biggest hurdle you had to overcome in your business?
Marketing the greenRush brand is a massive challenge with federal rules as restrictive as they are. There are significant hurdles in marketing cannabis. Facebook, Twitter, Instagram, and Google have all cracked down on allowing cannabis brands to run advertising. As marketers, we are forced to think outside of the box. Our biggest competitive disadvantages are also our greatest advantages.
What is your favorite aspect of working in this industry?
Problem solving, opportunity and excitement. There is never a dull moment in the world of cannabis. The opportunity has never been bigger.
What inspires you?
We are inspired by growth and creation. The harder the challenge, the more excited and driven we are to solve it. What moves us is watching the individuals on our team grow both professionally and personally.