Higher Standards was created to provide smoking connoisseurs with the tools they need for an elevated smoking experience. The company’s care and maintenance products help ensure the purest flavor, and keep pipes, rigs, and vaporizers performing and looking their best. With its flagship store located at New York’s Chelsea Market, Higher Standards is also setting up pop-up shops in established dispensaries like The Pottery in Los Angeles, and aggressively expanding its own retail footprint.
Q&A with Entrepreneur & Higher Standards
What do you think are the biggest misconceptions cannabis industry?
Many people have misconceptions about adults who have chosen to make cannabis part of their lifestyle. They are holding onto false stereotypes created by "Reefer Madness" and other propaganda. They invision couch potato “stoners” and don’t understand the many benefits that cannabis yields. The industry isn't being led by people who fit the stoner stigma, but rather established professionals who are grabbing their picks and shovels to join the “Green Rush.” The draw of being instrumental in creating an industry that will be a permanent fixture of the economy is exciting to those with a desire to pioneer.
How is your business innovating?
We opened the Higher Standards flagship store in New York City’s famed Chelsea Market. A first-of-its-kind concept shop, Higher Standards Chelsea Market is a contemporary take on a luxury smoke shop, offering a carefully curated product selection to provide aficionados with the tools they need for elevated experiences. We see the massive potential in partnering with established dispensaries, furthering our reach while simultaneously enhancing the dispensary market. We have aggressive plans for expanding our own retail footprint with Higher Standards locations, and launching additional pop-up experiences in like-minded businesses.
What was the biggest hurdle you had to overcome in your business?
Overcoming stereotypes and misperceptions about ourselves, our business, our customers, and our products. Dealing with a complicated regulatory environment. Getting access to simple facilities like credit card processing and banking.
What is your favorite aspect of working in this industry?
The chance to play a part in creating an industry that is sure to be a permanent fixture of the economy for centuries to come is extremely exciting and appeals to my desire to be a pioneer.
What inspires you?
Beautiful design, innovative products, smart marketing, companies that take care of their people and their community and aren’t just in it for profit.