Founded by a passionate group of entrepreneurs hell-bent on reimagining cannabis and developing the most efficient products possible, Kin Slips began with its sublingual strips—an infused product that is “discreet, reliable, all-natural, and that heightens the way cannabis is used in everyday life.”
Q&A with Entrepreneur & KinSlips
What do you think are the biggest misconceptions cannabis industry?
That cannabis entrepreneurs are stoners with no business acumen. We’ve found the opposite to be true; this industry is so volatile right now that the only way to survive is to show up every day and put in the work. Our colleagues who are building this industry are by far the most driven, savvy, hard-working people we've ever met.
How is your business innovating?
Society is becoming less interested in smoking as a way to ingest a substance, and the current smoke-free options for cannabis generally don’t offer a reliable experience. Kin Slips has solved that problem by pioneering a new category of Sublingual Cannabis products, and we will lead its growth through continued research and development.
What was the biggest hurdle you had to overcome in your business?
The reason our product works so well takes time to explain, and people won’t try a new product if they don’t understand it. Finding a straightforward way to educate not just the consumers, but the entire cannabis supply chain, about the benefits of sublingual absorption was crucial to our success.
What is your favorite aspect of working in this industry?
The people. The advocates who birthed the industry, the patients who legitimized it, and the entrepreneurs who are working to build it into a powerful force for good. A lot of people join the cannabis industry for the economic opportunity, but they end up staying for the community.
What inspires you?
Our biggest inspiration is the feedback we receive from people whose lives are genuinely improved by the products we make. Knowing that the work we do every day is giving people improved quality of life is about the best motivation we can think of for showing up every day and pushing forward.