Kiva Confections products are crafted from ingredients that are combined with California cannabis. Since Kiva’s founding in 2010, its goal has been to create an edible that redefines what a cannabis confection ought to be—by applying “art and science” to ensure a deliciously consistent experience.
Q&A with Entrepreneur & Kiva Confections
What do you think are the biggest misconceptions cannabis industry?
Like cannabis consumers, businesses are emerging from the negative "stoner" association that implies they are underground businesses operating on the fringe. This couldn't be further from the truth. Cannabis businesses offer their communities economic development, job opportunities in a booming industry, and new streams of revenue. It will take time, but we are fully committed to overturn the cannabis stigma and give cannabis businesses and its consumers a shiny new reputation.
How is your business innovating?
Kiva strives to appeal to new consumers with cannabis products that will solve problems they may not know they have. We constantly try to one-up ourselves with each new product that we launch, combining new technologies and novel flavors that will appeal to a new person who is curious about cannabis. We strive for perfection with our products, and won't release anything unless we are completely in love with it.
What was the biggest hurdle you had to overcome in your business?
The cannabis industry has become a multi-billion dollar business in California over the past 20 years in an unregulated environment. The new requirements represented the end of a period the state allowed us to transition from essentially zero regulation, to one of the most highly regulated industries in the state. With only six months to accomplish this, there was confusion, emotion, rejected orders, and out of stocks on a scale never seen before.
What is your favorite aspect of working in this industry?
Cannabis attracts a certain type of person who is passionate, thrives in a fast-paced, high-stress environment and is looking to get into a booming industry on the ground floor. The people in cannabis have stars in their eyes and are second to none!
What inspires you?
Hearing people talk about how Kiva products have helped them is what gets us out of bed every morning. People are depending on us to deliver them safe, delicious, and effective cannabis products today and long into the future. There's no better motivator than knowing people depend on you to deliver products that will make a difference in their lives.