Reef Dispensaries’ state-of- the-art manufacturing facilities breed and cultivate a vast selection of medicinal strains. From extracts to concentrates to edibles, Reef Dispensaries’ products provide targeted relief for patients across six locations in Nevada and Arizona. Each clean, safe, and professional Reef location is staffed with highly trained, knowledgeable patient-consultants to assist in helping clients.
Q&A with Entrepreneur & Reef Dispensaries
What do you think are the biggest misconceptions cannabis industry?
Reef Dispensary/Tryke Companies prides itself on running one of the most professional companies in the industry. The management team is made up of several executives from other industries, including gaming, banking, law practice, law enforcement, entertainment, hospitality, architecture, human resources, and major retail chains, each of whom have lent their expertise to cannabis. One of the misconceptions that we often hear is about the lack of professionalism in the industry. We pride ourselves conducting ourselves as a world-class organization.
How is your business innovating?
Tryke/Reef is one of the few companies to offer an extensive employee benefit program including medical, dental, and vision insurance coverage, as well as workers compensation and paid time off. We are also one of the only companies in the industry with a fully staffed security presence, made up entirely of veterans and ex-police officers, including a drug dog. Our vertically integrated cultivation is housed just off the Las Vegas Strip, allowing us to sell the product right out of the same building that we grow it in.
What was the biggest hurdle you had to overcome in your business?
Operating in two different states in multiple jurisdictions with varying regulatory frameworks has forced us adapt to the rules and needs of each market. However, this has been a rewarding and exciting learning experience, as we adapt to the necessities of each market that we operate in.
What is your favorite aspect of working in this industry?
It feels great to be at the forefront of a rapidly evolving industry and to be a force for positive change. Nevada holds some of the strictest cannabis regulations in the country, which we feel will be the blueprint for eventual federal legalization. The fact that we are helping to define the future and pave the way for this is extremely rewarding.
What inspires you?
The endless flow of happy customers that visit Reef! Seeing people literally hop out of taxis with their luggage in hand means that they have stopped here before even checking into their hotel. We feel that cannabis is the future of tourism in Las Vegas.