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Helpful Hints For Working With Family Members

The brothers behind Binske share tips for working with a family member.

This story appears in the December 2019 issue of Green Entrepreneur. Subscribe »

Jake and Alex Pasternack grew up sneaking out to smoke a “doobinske” together. Now, as adults, they’re sharing their brotherly love in what’s to become the fastest-growing legal marijuana brand in America. It’s called, for old times’ sake, Binske, silent e

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Jake, a product and brand specialist for production studios, founded the company in 2015 and two years later brought in Alex, who’d worked in business development and is now executive vice president. While Jake handles finances and strategy, Alex focuses on growth opportunities -- and together they seem to be winning. This year, they closed licensing deals with MariMed in the U.S. and Aurora in Canada, which will put Binske’s luxury cannabis products -- including flower, vapes, topicals, and edibles -- into more than 1,000 retail locations. 

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