Why Cannabis Education Matters
The key to fighting misinformation? Real information.
"How can I help you?” a lovely saleswoman in West Hollywood recently asked me during my visit to a local weed shop. Budtenders like her make an average of $14.90 an hour, and the turnover rate is 70 percent within the first 90 days of employment, according to recent research by Vangst.
This is shocking, considering a budtender (or flower host, wellness guide, cannabis consultant, or whatever you call them) is often the first person a cannabis consumer encounters in their purchasing journey. They’re the ones asking questions, making recommendations, sharing their expertise. So why does the industry treat them like, well, bartenders without the tips?