Green Entrepreneur Magazine

October 2019

Chelsea Handler Gets Into the Cannabis Business

As the comedian gears up to launch her new cannabis line, she reflects on how the plant has changed her life.

How Brands Appeal To The Canna-Curious

How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.

How One Cannabis Cultivator Eliminated The Skunk Smell

It's hard enough to hide the "bouquet" of a joint, but acres of cannabis plants? Good old Febreze doesn't cut it. Here's what does.

August 2019

6 Questions to Ask Before Naming Your Cannabis Company

Top marketers share how to come up with a winning name plan.

Why the Word 'Recreational' Should Be Retired

Want to destigmatize marijuana? We can start by calling it what it really is.

LucidMood's Great Trick: Selling Cannabis to People Who Don't Like Feeling High

Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.

May 2019

Joe Rogan Is the Supreme Cannabis Brand Advocate

He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.

She Doesn't Think Your Weed Should Be Stored In a Shoebox

Apothecarry Brands CEO Whitney Beatty bet her home and high-paying job that consumers would want luxury cannabis storage.

5 Things You Need to Know Before Opening a Dispensary

Running a successful dispensary has its own unique challenges. You need to be compliant and profitable -- and in that order.

December 2018

23 Celebrities in the Cannabiz

From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.

5 Tips for Breaking Into the 'Budding' Marijuana Industry

As weed becomes legal in more and more states, now is the time for entrepreneurs, even green ones, to break into the biz. We spoke with Nick Kovacevich, the CEO of Kush Bottles, to get the 420. (Er, we mean the 411.)

4 Cannabis Business Ideas from the Frontier of the Legal Weed Industry

A Colorado-based cannabis investor reveals how best to get into this burgeoning area.

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Green Entrepreneur Magazine - October 2019