They're the influencers, the gatekeepers, the curators, and the tastemakers. They're budtenders -- and these are the best in the biz.
Trippy Treez gives us a glimpse of what it's like to survive and thrive as a social media weed warrior.
For cannabis companies seeking capital, these five R's are essential.
As the comedian gears up to launch her new cannabis line, she reflects on how the plant has changed her life.
How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.
It's hard enough to hide the "bouquet" of a joint, but acres of cannabis plants? Good old Febreze doesn't cut it. Here's what does.
Top marketers share how to come up with a winning name plan.
Want to destigmatize marijuana? We can start by calling it what it really is.
Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.
He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.
Apothecarry Brands CEO Whitney Beatty bet her home and high-paying job that consumers would want luxury cannabis storage.
Running a successful dispensary has its own unique challenges. You need to be compliant and profitable -- and in that order.
From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.
As weed becomes legal in more and more states, now is the time for entrepreneurs, even green ones, to break into the biz. We spoke with Nick Kovacevich, the CEO of Kush Bottles, to get the 420. (Er, we mean the 411.)
A Colorado-based cannabis investor reveals how best to get into this burgeoning area.