Entrepreneur magazine
January 1997
January 1997
Sun Tzu And The Art Of Business
Business books worth a look.
Team Spirit
Making the independents loyal.
Games People Play
Ideas to keep them playing along.
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Hit List
Tips on Advertising on the Web
Labor Gains
What welfare reform could mean to your business.
Major Leagues
Small businesses score big by teaming up with the giants.
Read All About It
The founders of the <i>Levenger</i> catalog wrote the book on selling to serious readers.
Full Service
When it comes to customer service, actions speak louder than words.
License To Profit
Make your play for a piece of the $100 billion licensing market.
Keep In Touch
Follow up . . . or fall on your face.
In Other Words
Using metaphors can change the way you--and your customers--perceive your business.
Best Defense
Will your corporation hold up in court? Only if you follow all the rules.
Peace Talks
Are employee conflicts eating away your profits?
Where Its At
You're not the lone investor.
Backup Plan
Worried about protecting computer data? With a tape backup drive, your worries may be over.
Fruitful Idea
Internet and fruit equals profit.
Picture Perfect
An unusual illustration or photograph stops scanning readers in their tracks.
Licensing Your Product
Grow by granting others permission to utilize your concept.
Step 8 Complete Your Legal Legwork
Be sure to research and meet the regulations in your field.
Top 10 Businesses For 1997
Thinking of starting a new business this year? If so, don't miss our review of the hottest small businesses to start in 1997!
Small-Business Credit Cards
Even small-business owners can act like big business with corporate credit cards.
Experts On Your Side
Use templates to pour your work into molds sculpted by professionals.
Hot To Buy/Hot To Sell
New products for small and homebased businesses.
Maximum Exposure
Use these techniques to successfully reach your entire market.
Keep 'Em Coming Back For More
6 creative ways to maintain customer satisfaction
Travelers Blues
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Dishing It Up
With the right recipe for success, your ethnic fast-food restaurant will reach a hungry market.
Bulletin Board
Help for Entrepreneurs
New Frontiers
Expand your horizons with a mutual fund that covers the globe.
Sharper Image
Is your business's image everything it could--and should--be?
New Wave
Water stores that cater to budget-minded, health-conscious families are making a splash.
Up And Coming
Hottest foreign markets for 1997
Solid Gold
America's number-one franchise proves bigger is better.
The Buying Game
Don't get taken by surprise when purchasing a franchise.
Franchise Frenzy
Booming industries and landmark court cases put franchising in the fast lane.
Words Of Wisdom
7 homebased entrepreneurs offer advice for the new year.
Winners Circle
Meet the Entrepreneurial Woman Small-Business Owners of the Year.
Ready, Set, Sell
Excerpted from 203 Ways to Be Supremely Successful in the New World of Selling
Red-Hot Blues
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All A Board
Snowboarders turn a hobby into a business.
Dream Job
College grads choose entrepreneurship.
Type E Personality
What makes entrepreneurs tick?
Battle Plan
Company books on the verge of rebellion? Take command with new accounting software.
At Your Service
With all the Internet has to offer, do you still need the power of an online service?
Looking Ahead
Three SBA programs face closer scrutiny.
Good News
Two new tax laws offer small-business owners sweet rewards.
Hidden Assets
Off-balance-sheet financing lets you raise money and protect your equity.
Loads Of Funds
Figuring mutual fund fees into your investment strategy.
Fresh Start
Put your best foot forward this year with a new attitude toward business--and life.
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