Entrepreneur magazine
April 2002
April 2002
Game of Risk
If you see the words "caution" or "careful" in your entrepreneurial rulebook, you're reading it wrong.
Hear and Now
More and more sound-savvy entrepreneurs are realizing that silence isn't always golden when it comes to their Web sites.
Marketing Buzz 04/02
Why teaching could be an entrepreneur's most important job and the latest advice on self promotion
Hire and Hire
If you plan on making the sales you need to survive the recession, maybe you need more people to do the selling.
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Keep the Faithful
Is it better to cut positions or just salaries? . . . and carry the eight . . . wait, stop calculating and think of employee morale.
Management Buzz 04/02
Firing your CEO and the latest ADA Supreme Court ruling
Under Study
Why did your client say no? Why can't your employees do their jobs? The answer may lie in corporate anthropology.
Don't Be an April Fool!
There's time for some last-minute tax moves.
Industrial Strength
Pump up portfolios with strong sector funds.
Money Buzz 04/02
How number-crunching could predict business success, a solution to low-worth stock options, and the value of "Patriot Bonds"
Tough Enough
Despite speculations of a kinder SEC, Harvey Pitt is cracking down on business.
Tech Buzz 04/02
The skinny on tablet PCs and what the future of Internet technology will hold
Trips Ahoy!
The add-ons and unbelievable deals we saw in past years may be gone, but our 9th Annual Business Travel Awards prove that good value isn't a distant memory.
Hot Disks 04/02
Get snazzier presentations, develop rich media e-mails, prevent computer crashes and compose e-mail on the fly.
Broad Horizons
For a while, it looked like the sun was setting on broadband. Now be prepared for the dawn of a new, improved marketplace.
Ga-Ga for Google
Users are fans of the company's highly relevant searches. We're fans because Google is a dotcom that's making money.
Buy? Cell?
Do your homework before choosing a plan.
Jabber-Walkie
Now you can ramble in more ways than one.
Double Take
CD-RW/DVD combination drives can give you the best of both worlds, so don't think twice about giving them a second look.
In the Bags
Hand-beaded accessories have treated Christiana Lapetina-Johnson almost as kindly as she treats her employees.
Is That Really Necessary?
Having trouble figuring out what technology you need amongst all the useless fluff, add-ons and upgrades? We got you covered.
Keep It Coming
Step 1: Start a business. Step 2: Fail. Step 3: Start a business. Repeat as necessary.
Got the Goods
The top 117 industry-leading companies from our 2002 Franchise 500
Creative Marketing on a Shoestring
You've ransacked your brain for a shred of creativity, and you still can't come up with some decent marketing tactics. Good news: We've done the work for you.
The Art of (Price) War
Low prices sound good, but can you slice deep without hitting profit?
Among Friends
How do you make customers comfortable enough to buy? Give 'em an online community.
Little Women
In industries dominated by giants, small companies must break the rules to survive.
Julz Chavez
40, creator and co-founder of San Francisco-based Get Real Girl
Down by Law
Powerful industry lobbies are fighting tooth and nail to stop online competitors.
Child Stars
Reaffirming the American way, kids are showing new entrepreneurial interest.
Keep Your Eyes on the Road
Know where your drivers are-and how they got there.
Also-Rans
How to be the best no. 4, 5 or 6 you can possibly be
Off the Market?
Nasdaq is bending the rules to lend a hand to falling companies, but will it help?
¿Que Tal?
The Hispanic market keeps on buying, even when you throw a recession in its way.
Unmaking a List
It'll take more than "credible evidence" to keep you out of government contracting.
Wasn't Me
If you're not yet suffering from post-Enron guilt by incorporation, you will be.
Manned Rocket
With a little gender rebranding, this boutique really took off.
It Figures 04/02
Small-business hiring patterns, keeping in touch with customers and more
Paper Chase
Transcription services by any other name would smell just as sweet and successful.
I Will Survive
Valuable tips on preparing for the worst-case scenario before disaster strikes your business
Should You Hire Family or Friends?
Do you want to mix business with family or friends? To preserve the ties that bind, be sure to prepare with care.
At Ease, Private!
Private labeling offers an end to all the woes of dealing with retailers.
Deep Impact
One entrepreneur uses innovation to help others make a lasting impression without the headache.
What's New 04/02
Plane tickets? Check. Bags? Check. Passport Health Inc.?
Settled Out-of-Court
Stake your mall cafe claim away from the food court.
Comes In Handy
Got some work around the house, but can't find anyone who's up to the task? Just buy yourself a franchise.
Hearing Voices
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Grab Bag
Plentiful partners can give you what you're groping for.
Have Your Day in Court?
Lawsuits happen-and as with any other aspect of negotiating, it's up to you to get the best deal for your business.
Where Are You Headed?
Sometimes it's not as much what your headline says as where you place it.
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