Entrepreneur magazine
February 2004
February 2004
What Women Want
The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
Resources 02/04
Web sites, organizations, events and more to grow your business
Tuning In
These entrepreneurs do business to the beat of a different drum.
Is That Kosher?
Here's a food niche you may not have considered.
Subscribe Today
Keep up with emerging trends, industry leaders, and strategies for success from the comfort of your own home or on the go with a print and digital magazine subscription.
Level Playing Field
The SBA evens the odds for smaller businesses seeking to win contracts.
Keyed Up
The SEC could force companies to take security more seriously.
Greener Machines
If fuel economy is what you need, a hybrid could be the answer.
That's My Baby
Who says running a business and motherhood don't mix?
Where There's Smoke . . .
One entrepreneur feels the heat of anti-smoking laws.
It Figures 2/04
The cost of pain, innovative adults and more
Branching Out
For faster growth, take what you do best to a whole new level.
Good Spirits
Life's little twists molded the man who has patrons tapped into yard-high beers and gourmet food.
On Bended Knee
Will that big-name client end up making—or breaking—your business?
Money Buzz 2/04
Tips for diversifying your investments, rising tuition and more
Take Your Shot
Your small start-up really does have a chance at succeeding in a marketplace full of big-name competitors.
Sticky Situations
Three entrepreneurs share their ethical dilemmas-and why they're better because of them.
Bragging Rights
It's OK to toot your own horn every once in a while. Here's how to pull it off.
Rest Insured?
Insuring your company from the get-go may be expensive, but it's crucial to your survival.
Safe Bet
Federal funds are motivating VCs to invest in security firms.
Feedback 2/04
Letters from our readers
New Arrivals?
Signs of recovery have some businesses hiring.
Spies Like Us
The hard drive you wear on your wrist
Shipping News
Strategy is everything when it comes to successful exporting.
Snapshot 02/04
Allison Kugel, 29, founder of LongIslandLefty.com and TireSignal.com, Plainview, New York
A Pop-Up Victory
Competitors' ads could muscle in on your Web site.
Fresh Finds
Check out these new digs on your next trip to the Big Apple.
Desperately Seeking Web Designer
Don't know the difference between HTML and a URL? Here are some things to think about when seeking a Web site designer.
Breaking the Silence
Brushing up on your small talk is more important than you think.
Fast Track?
If The Bridge Act gets past "go," fast-growth businesses could benefit from a tax deferral.
Bad Apples
Business owners share their hiring horror stories.
Entrepreneurial Boot Camps
We don't know what you've been told, but boot camp's worth its weight in gold. These intense leadership training courses are changing the way entrepreneurs do business. Think you can handle it?
The Race Goes to the Swift
The 101 fastest-growing franchises for 2004 are gunning for the lead.
What Not to Do
A seasoned entrepreneur reveals the 17 most common mistakes startups make and how to avoid them -- plus, the 5 things you must do to ensure success.
Power Play
Utility stocks have gone back to basics.
Gear 2/04
Fully-stocked mobile device and wireless networking made safer and easier
Switch It On
It may be high time to maximize your network's performance, now that there are newer, cheaper Ethernet switches in town.
Pump It Up
When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?
Marketing Buzz 02/04
High-speed networking and high-energy branding
Short and Sweet
Speeding up your regular sales cycle is an excellent way to make your company's profits soar sky-high. So what are you waiting for?
Speak Up!
The ins and outs of hiring a spokesperson
Hearing the Call
Not quite ready to cut the cord? Never fear—your local Bell will offer VoIP, too.
Take It Outside!
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Getting Physical
An ad inviting prospects to interact with the publication in which it appears can really grab attention.
On a Roll
Stuck for extra office space? Mobile furniture could help you maximize the space you've already got.
Management Buzz 2/04
How work is really judged, security clearances for government contracts and more
Got It Covered
If you can't afford to offer employee benefits on your own, why not join forces with a PEO?
Neither Fish Nor Fowl
Test the regulatory waters early if your product doesn't fit into a recognizable category.
Bulking Up
A little training each day helps you pump up your game at the bargaining table.
Hot Disks 2/04
New and improved e-mail, bundled creative software and more
Tech Buzz 2/04
Data recovery; what'll be hot in e-commerce
Draw Customers to Your Website With Coupons
Using coupons can be a great way to get new customers to visit your site-if you do it right.
It's All Coming Together
A hybrid cradle saves you wireless phone minutes.
Chip Ahoy!
Soon, handheld devices will harbor wi-fi chips.
Testing, 1,2,3 . . .
Are tablet PCs Really all they're cracked up to be? We took one model for a spin to find out.
Keep It Simple
You don't need a mammoth staff or an elaborate office to make millions from your invention.
Chain Reaction
Want to make a real connection while networking? Build lasting relationships by offering solutions to others' needs.
Smart Ideas 02/04
Pizza box advertising, tracking song trades and more
States of the Union
States back a uniform sales-tax system that would raise additional revenue. What will the change mean for you?
A Perfect Landing
Having successfully navigated start-up negotiations, Jack and Diane get ready for franchise ownership.
What's New 02/04
Three's a crowd, eight's a date
Cross That Bridge
Juggling growth and financial risk is one balancing act you can't afford not to master.
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