Entrepreneur magazine
August 2004
August 2004
Setting Sale
Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Raise Your Voice
A new committee promises to give small businesses a say in accounting standards. But will it help?
Size Matters
Does your product jam a lot of benefits into a small package? Here's how to sell it.
Older Baby Boomers vs. Seniors
Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
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The Meet Market
Looking for new business leads? Networking clubs on the Web make it easy.
New Territory
To get new customers, widen your ad campaign.
Learn Your Lines
It takes practice to sell successfully over the phone--and you need a stellar sales pitch to capture customers. We've got 8 steps to help you create one.
Everything in Its Place
Can the art of feng shui help you optimize your business?
Marketing Buzz 08/04
Marketing during slow news times, rich Web content for less and more
Stress Case?
Is the pressure to "get the sale" getting to you? Keep your cool with these stress-busters.
Does Your Estate Plan Need a Disclaimer Provision?
Make sure your family gets what it needs by including a disclaimer provision in your estate plan.
Going Separate Ways
In a lawsuit, you and an employee could be sent down different paths.
Commercial Break
When banks can't give you the funds you need, look to commercial finance companies for help.
Fun Money
Mixing business and pleasure can pay off.
Money Buzz 08/04
Tax code help, community-minded VCs and more
Just "To-Do" It
Having trouble getting organized? Start by getting a grip on your to-do list.
Ground Control
A hot spot that goes where you go
Crisis Mode
Economic crises are trickling down to entrepreneurs. How are they fighting back?
Against the Grain
Forget big marketing budgets--it's time to think outside the (cereal) box.
Big Switch
Walk a mile in your employees' shoes--you could learn a lot.
Out of Sight
Stock options can stay off your balance sheet--for now.
Domains of the Day
A new domain could mean the dawn of a new mobile age.
Get Physical!
Former couch potatoes are jumping on a new trend: interactive video games.
To a Tee
Saucy shirts are a smart--and hot--statement.
Work It!
Score great deals with the best-kept travel secrets around.
Risky Business
Wacky marketing moves put these businesses on the map.
Spacing Out
There's plenty of elbow room in these cargo-friendly minivans.
Payback Time
Mutual funds are paying the price, but will you get your fair share?
Snapshot 08/04
Wayne Samiere, 42, founder of Honolulu Fish Co. in Honolulu
Nobody's Fool?
Health insurance scams target entrepreneurs.
Seller's Market
Selling on eBay can help you grow your business, but is this site the right marketplace for you?
Asking for It
You can't always get what you want, but chances are better if you learn how to ask.
Smart Ideas 08/04
Two jerseys in one, dry-erase erasers and more
What's New 08/04
On the auction block
Hungry for More
With four food franchises on his plate, this owner reveals his recipe for success.
Reality Doesn't Bite
The real world has been treating our "real life" entrepreneur well.
No Such Thing as Free Money?
Will your wish for free money be granted? Don't count on it.
New Attitude
Pursesnickety! prepares to soar with a revamped e-commerce site.
Start the Presses
Publishing a magazine may seem like a dream, but these entrepreneurs made it a reality.
Hot Disks 08/04
Do-it-yourself marketing materials, remote support and more
Passing the Buck
Now you can hand off cellular calls to VoIP and save big on roaming and long-distance charges.
Gear 08/04
One-size-fits all adapters and a super smart phone
Growth Spurt
Thanks to the spread of Bluetooth, now your business can be as wireless as you want it to be.
Under Attack?
Think another woman is out to get you? Here's how to watch your back.
Flight of Fancy?
Launching a high-tech product can be a technical and financial challenge. Try these tips to get yours off the ground.
Feedback 08/04
Letters from our readers
A New Twist
A Chicago couple uses pretzel logic to build a successful business with sweet projections.
Significant Others
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Tech Buzz 08/04
DVD burning, digital password storage and more
Resources 08/04
Web sites, organizations, events and more to grow your business
Out in the Cold?
If Wi-Fi "cold spots" are leaving you in the lurch, try these solutions.
Eye to Eye
Sending photos by mobile phone is getting easier.
Ka-Boom!
Looks like the economy is finally growing--and guess what's leading the way?
It Figures 08/04
The cost of phishing, consumer attitudes toward marketing and more
Under Pressure
If an employee feels forced to quit, it could be trouble. Here's how to avoid a "constructive discharge" lawsuit.
Management Buzz 08/04
Hiring ex-employees as consultants, Millenial workers and more
Inexpensive Market Research Methods
You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
Coming of Age
Americans are hitting 50 and finding they're anything but over the hill. These entrepreneurs prove it's never too late to buy a franchise.
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