Entrepreneur magazine
April 2011

April 2011

Entrepreneur | April 2011
April 2011
Entrepreneur Magazine

How Marlo Scott Ditched the Big Office and Big Salary to Get Her Sweet Revenge

Marlo Scott transcended the whole sticky-sweet cupcake trend with a genius concept--serve them with booze!

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.

A Franchise Helps Schools Raise Money By Becoming Their Ad Agency

Local schools in need of new equipment win big when they partner with a Sports Image franchise.

A Senior-Care Franchisee Draws on His Own Experience

After a brain injury left him disoriented and forgetful, a former small-business owner finds clarity in cooking.

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How to Blend Company Cultures in a Merger

Considering an acquisition? Learn to minimize a potential blow to employees and maximize the value of existing talent.

Talking Trash

In honor of Earth Day, this month we look at a host of green business ideas and new market opportunities.

Is Multi-Concept Franchising for You?

Not every franchisee has what it takes to juggle more than one brand, but those who do can reap big rewards

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.

A Waxing Salon Adds Heavy Dose of Style As It Removes Unwanted Hair

A Colorado salon adds a heavy dose of style as it takes away unwanted hair

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.

Upcycling Becomes a Treasure Trove for Green Business Ideas

Forget recycling. Reusing materials discarded in the manufacturing process is a growing force behind a fresh new industry.

Three Green Industries Ready for a Growth Spurt

Put the kibosh on your turbine dreams. Instead, turn to the past to create an eco-business with a sound future.

An Entrepreneur Helps Turn Unmentionable Business into a Fancy Affair

An Atlanta entrepreneur helps turn unmentionable business into a fancy affair.

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.

Big Cartel: An Etsy-Style Marketplace for Bands and Artists

Big Cartel offers bands, fashion designers, poster printers and other talents an online platform to market their merchandise.

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.

The Top Food Franchises

Our list of the top restaurant franchises--and how to be innovative when it comes to the most important meal of the day.

Two College Entrepreneurs Dress for Success

Blank Label founders Fan Bi and Danny Wong have made more than $350,000 in their first year.

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.

Five Celebrities Making the Environment Their Business

What do a Lincoln Continental, a Victoria Secret model and Kevin Costner have to do with each other? Environmentalism. Duh.

The 'Trep Beat

A look at our 2011 annual Growth Conference.

How Airbnb Can Make Business Travel More Fun

Next time you hit the road on business, skip the hotel and check into an igloo or castle instead.

Ways to Save Money on Your Cell-Phone Bill

Is it really possible to save money on your mobile service? It is--if you know the right places to look.

Three Options When You Can't Pay Your Taxes

What to do when you can't pay the taxes you owe by April.

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.

Test Driving a Do-It-Yourself Mobile App Service

AppMakr's do-it-yourself mobile application development platform turned Filter Publications into a mobile app developer.

A New Bluetooth Device Makes You Hands-Free Without the Hurt

A new Bluetooth device from Bose makes you hands-free without the hurt

Good Deals, for Good

A discount site adds a charitable twist to online shopping, supporting both local businesses and nonprofit causes

New Services Can Give You a Hot-Spot On the Go

If it is, your friends and colleagues will be happy to see you--and leech off your mobile high-speed connection.

Should You Tap a Nest Egg to Start a Business?

Is funding your startup with your retirement savings ill-advised or smart investing?

How to Avoid Entrepreneur Overload

As an entrepreneur, you're probably either slightly frazzled, mildly frayed or full-on exhausted.

Venture Capital Investor Brad Feld on What It Takes to Succeed As an Entrepreneur

Brad Feld dives into the trenches of entrepreneurship to learn what makes some businesses successful

Study: Women Angel Investors Are More Cautious

Does gender affect how investment decisions are made?

How Small Business Owners Can Guard Against Online Security Threats

The question: As a small-business owner, how can I protect my business from looming online security threats?

The Top Business Schools for Eco-Entrepreneurs

We've outlined the hottest areas of opportunity in green business. Here's where to go to get educated in how to do it.

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