Entrepreneur magazine
April 2011
April 2011
How Marlo Scott Ditched the Big Office and Big Salary to Get Her Sweet Revenge
Marlo Scott transcended the whole sticky-sweet cupcake trend with a genius concept--serve them with booze!
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
From online to off, and the other way around. Why both worlds still matter.
A Franchise Helps Schools Raise Money By Becoming Their Ad Agency
Local schools in need of new equipment win big when they partner with a Sports Image franchise.
A Senior-Care Franchisee Draws on His Own Experience
After a brain injury left him disoriented and forgetful, a former small-business owner finds clarity in cooking.
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How to Blend Company Cultures in a Merger
Considering an acquisition? Learn to minimize a potential blow to employees and maximize the value of existing talent.
Talking Trash
In honor of Earth Day, this month we look at a host of green business ideas and new market opportunities.
Is Multi-Concept Franchising for You?
Not every franchisee has what it takes to juggle more than one brand, but those who do can reap big rewards
The Social Media Challenge: The Results
We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
A Waxing Salon Adds Heavy Dose of Style As It Removes Unwanted Hair
A Colorado salon adds a heavy dose of style as it takes away unwanted hair
How to Build a Winning Brand
Create your image, get known and give your customers what they want. Just leave the ego at home.
Upcycling Becomes a Treasure Trove for Green Business Ideas
Forget recycling. Reusing materials discarded in the manufacturing process is a growing force behind a fresh new industry.
Three Green Industries Ready for a Growth Spurt
Put the kibosh on your turbine dreams. Instead, turn to the past to create an eco-business with a sound future.
How an Earplug Company Supports Jobs for 200 People with Disabilities
How one earplug company supports jobs for 200 people with disabilities.
An Entrepreneur Helps Turn Unmentionable Business into a Fancy Affair
An Atlanta entrepreneur helps turn unmentionable business into a fancy affair.
The Downside of Social Coupons
Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Big Cartel: An Etsy-Style Marketplace for Bands and Artists
Big Cartel offers bands, fashion designers, poster printers and other talents an online platform to market their merchandise.
A Way to Win Back Online Customers
Retargeting can lead to increased conversions and turn abandoned site visits into sales.
The Top Food Franchises
Our list of the top restaurant franchises--and how to be innovative when it comes to the most important meal of the day.
Two College Entrepreneurs Dress for Success
Blank Label founders Fan Bi and Danny Wong have made more than $350,000 in their first year.
Three Tips for Building an Online Community
Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
Five Celebrities Making the Environment Their Business
What do a Lincoln Continental, a Victoria Secret model and Kevin Costner have to do with each other? Environmentalism. Duh.
The 'Trep Beat
A look at our 2011 annual Growth Conference.
How Airbnb Can Make Business Travel More Fun
Next time you hit the road on business, skip the hotel and check into an igloo or castle instead.
Ways to Save Money on Your Cell-Phone Bill
Is it really possible to save money on your mobile service? It is--if you know the right places to look.
Three Options When You Can't Pay Your Taxes
What to do when you can't pay the taxes you owe by April.
How a Company Aiding Nonprofits Secured Venture Capital
A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Test Driving a Do-It-Yourself Mobile App Service
AppMakr's do-it-yourself mobile application development platform turned Filter Publications into a mobile app developer.
A New Bluetooth Device Makes You Hands-Free Without the Hurt
A new Bluetooth device from Bose makes you hands-free without the hurt
Good Deals, for Good
A discount site adds a charitable twist to online shopping, supporting both local businesses and nonprofit causes
New Services Can Give You a Hot-Spot On the Go
If it is, your friends and colleagues will be happy to see you--and leech off your mobile high-speed connection.
Should You Tap a Nest Egg to Start a Business?
Is funding your startup with your retirement savings ill-advised or smart investing?
How to Avoid Entrepreneur Overload
As an entrepreneur, you're probably either slightly frazzled, mildly frayed or full-on exhausted.
Venture Capital Investor Brad Feld on What It Takes to Succeed As an Entrepreneur
Brad Feld dives into the trenches of entrepreneurship to learn what makes some businesses successful
Study: Women Angel Investors Are More Cautious
Does gender affect how investment decisions are made?
How Small Business Owners Can Guard Against Online Security Threats
The question: As a small-business owner, how can I protect my business from looming online security threats?
The Top Business Schools for Eco-Entrepreneurs
We've outlined the hottest areas of opportunity in green business. Here's where to go to get educated in how to do it.
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