Entrepreneur magazine
December 2020

December 2020

Entrepreneur | December 2020
December 2020
Entrepreneur Magazine

How Zoom Won 2020 by Meeting a Surge of Demand

CEO Eric Yuan never expected the business tool to become a social lifeline. But by focusing on fundamentals, the brand rose to the occasion.

How the Book 'The Elegance of the Hedgehog' Changed My Business

Lessons from this French novel keep me grounded and focused when times feel uncertain.

6 Ways to Grow With Limited Resources

Everyone has been forced to cut back in some way - but limitations can lead us to even greater growth. We asked six entrepreneurs: What unexpected benefits have you gotten from change?

What Franchisors Need to Know When Hiring a Marketing Agency

To create consistency (and success) across multiple locations, franchises should find a marketing agency that understands their story-and knows how to tell it across platforms.

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Are These Foldable Phones the Future of Work?

Smash a phone, a tablet, and a laptop together, and you've got this new breed of pocket-size devices. We unfold one for a test.

15 Ways Franchises Became Stronger in 2020

No matter what service or product they provide, franchisees and franchisors were rocked by 2020. But many made adjustments that improved their businesses, not just for now but for long into the future. Here's what 15 of them learned.

Before You Grow, Focus on Building a Strong Reputation

As a Green Home Solutions franchisee, Jason Toliver works to make customers' homes safer and healthier. He's focused on earning their trust-because his business depends on it.

Why Any Business Should Keep Growing Digitally, Even After the Pandemic

COVID-19 swiftly moved our world online. Once you discover the power of engaging your customers digitally, you won't want to go back.

Why I'm Thankful for All the Investors Who Said 'No'

As the founder of the book club company Literati, I thought I had a brilliant idea. At first, investors didn't agree. And that ended up being my greatest asset.

Serving a Targeted Audience Led to Big Success for this Franchisor

Rafael Alvarez spent three decades building a tax-preparation franchise trusted by the Latino community. Now he's preparing for rapid growth and national expansion.

How to Hire for Talent, Not Geography

It can be done successfully, but there are nuances to consider when rethinking your recruiting and hiring process.

What Business Will Look Like in the Year 2030

We checked in with Mauro Guillén, a leading sociologist and economist, to find out.

First Ask Customers What They Want. Then Build Your Product

That's how Christine Schindler turned a raw technology into a popular tool to make restaurants safer.

How Vital Proteins Brings Its Company Culture to the Home Office

Seven of its team members explain how they've replicated a hyper-collaborative office at home.

3 Ways to Turn Your Brand into a Movement

Little Spoon's Lisa Barnett has a strategy to turn customers into fans. It starts by reframing what your company stands for.

Why Radical Transparency (With Staff and Customers) Is Good for Business

During the pandemic, entrepreneurs shared information like never before. That's not going away.

Smart Algae. Underwater Drones. An Internet for Mars. How Hypergiant Is Inventing for the Future.

It's not easy to build the stuff for tomorrow when you also have to run a sustainable business today. Inside the crazy world of Hypergiant, an ambitious company that's figuring it out.

How Michael J. Fox Stays Optimistic Even When Times Are Tough

After a hard year for everyone, the beloved actor has some advice: No matter the circumstances, optimism is possible.

How Sundial Brands Built an Authentic Social Mission

Community Engagement is about more than just social media interactions. Cara Sabin, CEO of Sundial Brands, offers advice on being relevant today - and tomorrow.

He Asked His Team How to Avoid Layoffs. Their Response Thrilled Him.

Before making a tough decision that impacts your team's future, Gravity Payments CEO Dan Price has a simple suggestion: Ask them for advice. It worked for him.

Why 2020 Made Us All Better Entrepreneurs

It's been a hard year. But also a good year. Why? Because we were forced to make change.

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