Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers
Online Marketing

Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers

Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.

Just Added

SMEs

The Road Ahead: Visa Webinar Discusses How A Shift To Digital Can Help In The Recovery Of SMEs In The UAE

With Entrepreneur Middle East Editor in Chief Aby Sam Thomas as the moderator, the discussion was led by Saeed Al Marri, Deputy CEO, Dubai SME, Madhur Mehra, MENA Head of Merchant Sales and Acquiring at Visa, and Raed Hafez, CEO of elGrocer.
Business Connect

Returning To Work After COVID-19: How Dubai's Businesses Are Ensuring The Safety Of Their Clients And Employees

Following the Dubai government's directive of allowing people to get back to their workplaces, businesses are taking hygienic measures, social distancing, and safety protocols to ensure the prevention and contain the spread of the COVID-19 virus among their employees and customers.
Online Marketing

Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers

Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.
Entrepreneurs

Applications Welcome: Lock&Stock Launches Founder's Club Platform As A Launchpad For Young Entrepreneurs

Dubai-based startup Lock&Stock is debuting the Founder's Club, an initiative to help and guide young entrepreneurs in the UAE kickstart their entrepreneurial journey.

Dubai Startup Hub

Focusing On The Problem You Are Solving Will Help Attract Your First Customers, Says 2018 Dubai Smartpreneur Competition Winner WakeCap

WakeCap, an enterprise technology solution, was the first place winner of the 3rd cycle of the Dubai Smartpreneur Competition.

Top Pitches: Winners of Emirati Development Program To Receive One-On-One Mentorship To Develop And Grow Their Ventures

Five ambitious UAE nationals have won one-on-one mentorship support to grow their business ventures.

Young Emirati Entrepreneurs Develop Business Ideas For A Better Tomorrow At INJAZ UAE's 'National Company Program Competition'

The top winners of this year's INJAZ UAE's 'National Company Program Competition' have impressed judges with compelling business ideas for a better tomorrow.

Startup Panorama Edition 9.0: A Guide To Legalities For Startups In Dubai Amid COVID-19

Startup Panorama Edition 9.0 features practical advice from legal experts on how founders can navigate their existing contractual obligations in the short term and beyond COVID-19 times.

Kuwait

Webinar Invite: Join H.H. Sheikha Intisar AlSabah On "Against All Odds" To Learn How To Find Your Mission In Life And Business

Helmed by Entrepreneur Middle East Managing Editor Tamara Pupic, the latest edition of Entrepreneur Middle East Live's Against All Odds webinar series will host H.H. Sheikha Intisar AlSabah, Founder, Intisar Foundation, offering lessons to live by.

We Got Funded: Kuwait-Born Proptech Startup Ajar Closes Pre-Series A Round

The startup is leveraging on the opportunity by improving its platform features, investing on its team to boost its growth, and gearing up for a regional digital expansion to Saudi Arabia, Egypt, and Bahrain.

Cross Cultural Diwaniya Aims To Foster Open Dialogue On Social Issues In Kuwait

Seeing as to how diwaniyas serves as a core aspect in Kuwaiti culture, Faisal Al Fuhaid and Leanah Al-Awadhi were inspired to bring the concept further.

Maryam Aleisa's Refood Is On A Mission To Reduce Food Waste In Kuwait

Refood's mission is to eliminate food waste through food rechanneling and awareness programs, ultimately to change social and cultural behaviors to reduce food waste.

News & Trends

The Washington Redskins' Overdue Name Change Teaches a Powerful Lesson on How to Lead

There's the proactive and reactive approach, but as Daniel Snyder has learned, you can't have it both ways.

Tax Tips for Last-Minute E-Filers

COVID-19 means you had a few extra months to file your federal taxes this year. But that extended deadline is now just days away. If you've waited to file, here's what you need to know.

Spotify Debuts Podcast Charts to Let You Know What's Popular

Two lists for trending and most-listened shows will be updated regularly.

Starting a Business

10 Women Entrepreneurs Who Are Shattering the Glass Ceiling

These female founders are transcending invisible barriers and inspiring others to follow their path.

The Entrepreneur's Playbook Always Shifts

The founder of Würkin Stiffs, a magnetic collar stays company, talks about turning his invention into a growing business.

Dubai-Based Travel Tech Startup Hotel Data Cloud Selected As A SemiFinalist In The United Nations World Tourism Organization's Healing Solutions for Tourism Challenge

Launched in 2016 by Gregor Amon and Kevin Czok, Hotel Data Cloud is a centralized global database for descriptive hotel content that disseminates hotels' information and pictures across all major travel websites, travel agent databases, and points of sale.

How to Start Building Your Dream Career On Your Own

And why you can't wait for someone to "discover" you.

Growth Strategies

The Road Ahead: Visa Webinar Discusses How A Shift To Digital Can Help In The Recovery Of SMEs In The UAE

With Entrepreneur Middle East Editor in Chief Aby Sam Thomas as the moderator, the discussion was led by Saeed Al Marri, Deputy CEO, Dubai SME, Madhur Mehra, MENA Head of Merchant Sales and Acquiring at Visa, and Raed Hafez, CEO of elGrocer.

4 Coronavirus Questions That Can Define the Future of Your Business

Use this time to discover your business's strengths and weaknesses.

The Washington Redskins' Overdue Name Change Teaches a Powerful Lesson on How to Lead

There's the proactive and reactive approach, but as Daniel Snyder has learned, you can't have it both ways.

CEOs Must Be Mindful of Web Accessibility

Here's what you can do to ensure your digital content is fully accessible to users of all ability levels.