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Indo for Weeks: Biggie's Son Launches New Cannabis Company Think BIG

In an exclusive interview, CJ Wallace talks about the origin story of the brand that both honors his legendary father and ushers in a new era.

This story appears in the August 2019 issue of Green Entrepreneur. Subscribe »

CJ Wallace has no memory of his larger-than-life father Christopher Wallace -- aka The Notorious B.I.G, aka Biggie Smalls. 

Marina Thompson

He was only five months old when Biggie was murdered on a Los Angeles street in 1997. For much of CJ’s early life, the picture he carried of his enigmatic father was the same as his public persona -- a hardened gangster, a drug dealer, and a legendary rapper. But as he got older and heard stories about his dad from his mother, R&B artist Faith Evans, and his grandmother Voletta, a new portrait of Big Poppa started to emerge.

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