Jones Soda Wants to Shake Up the Cannabis Business
The craft soda company, known for putting a twist on the traditional beverage industry, is stirring it up again.
Jones Soda Company is known for its quirky craft concoctions such as Fufu Berry and Blue Bubblegum Cane Sugar Soda. Now it hopes to shake up the cannabis business.
Last April, the company launched a new line of weed-infused beverages and gummies under its new brand, Mary Jones. The products will be sold exclusively in California and include soda, syrup, and gummies.
Bohb Blair, Chief Marketing Officer at Jones, joins the Green Entrepreneur Podcast to talk about why Jones got into the weed market, how they plan to stand out in a crowded marketplace, and the state of the cannabis-infused beverage industry.