Paging Dr. Greenthumb: Rapper B-Real Expands His Weed Empire
On the Green Entrepreneur podcast, rapper and weed entrepreneur B-Real talks about how he built an insane-in-the-brain brand out of a rap persona.
Legendary hip hop artist B-Real is best known for being the lead rapper in Cypress Hill, but he’s also built a widely successful business in cannabis. B has a line of cannabis dispensaries called Dr. Greenthumb and a line of cannabis products called Insane. His media empire includes a podcast, a live streaming site called Breal. tv, his group Prophets of Rage that he fronts along with Chuck D and former members of Rage Against the Machine, and a TV show on Vice called “Bong Appetit.”
On this week's episode of the Green Entrepreneur podcast, B-Real talks about the secret behind his success.