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How This Cannabis Brand Designed a Modern Product With Nostalgic Packaging

Antique apothecary bottles served as inspiration as founders created a brand that feels more artisanal than mass.

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This story appears in the August 2019 issue of Green Entrepreneur. Subscribe »

Jenna Meister left her senior Airbnb job in 2015 and cofounded a cannabis company. Its goal: Build a premium brand that felt antique, harking back to the 1960s, when Northern Californians grew cannabis next to their vegetable gardens. “These people thought, I believe in this, and am going to do it regardless of what the government says I should or shouldn’t do,” Meister says. To convey that sensibility, she hired the design firm Pavement -- and then obsessed over the details for nine months before her product made it to shelves. Here were some of the big decisions.

Related: The Next Big Thing in 'Green' Packaging Is Hemp Bioplastic

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