Big Portland Energy - Store Tour of Oregrown

Oregrown's second storefront showcases the state's cannabis and its beloved, natural roots.
Big Portland Energy - Store Tour of Oregrown
Image credit: Oregrown
Oregrown's Portland Flagship store.

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Walk with us through a very PNWonderland dispensary storefront.

Founded in 2013, Oregrown Industries' first store to open in the heart of Portland, Oregon, is an ode to its home state. The transcendental, lumberjack, natural craft cannabis vibe is evident.

"This store is a dedication to the vibrant and creative spirit of Portland. Our customers and patients are our core focus and we designed this special experience just for them," says Christina Hadar, Co-Founder, President of Retail, and Chief Brand Officer of Oregrown.

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The store features smooth wood, comfortable, soft-edged brown seating, light industrial windows, and a customizable Pax vape pen laser etching station. 

Oregrown opened its Bend flagship dispensary in 2015. Its Portland location is the vertically-integrated company's second cannabis storefront. Stores in both Eugene and Cannon Beach will be opening in 2020, Oregrown told Green Entrepreneur.

"Authenticity — not having to dilute our vision by conforming to some corporate idea of what Oregrown should be —empowers us to stay true to our roots," says Hadar.

Talk a walk through the outdoorsy cannabis store in our slideshow.

Oregrown, 111 NE 12th Avenue, Portland, Oregon

Oregrown in Portland

Oregrown in Portland
Oregrown's Portland Flagship store.
Image credit: Oregrown
Oregrown's Portland Flagship store.

Neon vibes

Neon vibes
Oregrown's Portland Flagship store.
Image credit: Oregrown
"Our customers are our foundation, and I’m particularly excited about this endeavor because I was born and raised in Portland," Hadar says.

Oregrown is lit

Oregrown is lit
Oregrown's Portland Flagship store.
Image credit: Oregrown
A glowing neon Oregrown sign illuminates the dispensary space. 

Loads of light

Loads of light
Oregrown's Portland Flagship store.
Image credit: Oregrown
The seating is intended for creative use of the Oregrown space. The company hosts a myriad of events, including premieres of Oregrown's outdoor films.

Interior

Interior
Oregrown's Portland Flagship store.
Image credit: Oregrown
The design represents the connection between Oregrown's Bend headquarters and the city of Portland, "seamlessly merging Oregrown's down-to-earth roots and transcendent spirit," the brand says.

Merch and more

Merch and more
Oregrown's Portland Flagship store.
Image credit: Oregrown
"While many established dispensaries in Portland exist, we are the only well-known cannabis retail brand left in Oregon that is still owned and operated solely by family and friends," Hadar says.

Cool drinks

Cool drinks
Oregrown's Portland Flagship store.
Image credit: Oregrown
Terra-cotta colored floors and stepped topographic seating are meant to be reminiscent of local red soil and mountainous terrain throughout Oregon. The state is home to world-class rock climbing, mountain biking, and snowboarding. 

PAX station

PAX station
Oregrown's Portland Flagship store.
Image credit: Oregrown
Pax is a popular vaporizer company that offers a unique etching station inside the Oregrown space. "We are thrilled to have this unique opportunity to have a PAX footprint inside the storefront of one of our valued brand partners," JJ O'Brien, Chief Strategy Officer, PAX Labs, said in a press release. "We look forward to the opportunity to educate consumers about our collective product line."

Customizable vape pens from PAX

Customizable vape pens from PAX
Oregrown's Portland Flagship store.
Image credit: Oregrown
Pictured above is the personalized PAX Era engraving station. When they buy a Pax, consumers can engrave it in their own unique design or initials.

Oregrown's clothing collection

Oregrown's clothing collection
Oregrown's Portland Flagship store.
Image credit: Oregrown
Oregrown's Fall/Winter 2020 clothing collection is one unique offering in the store. The first time this collection was available to the public was at the store's grand opening. 

Cannabis from Oregrown

Cannabis from Oregrown
Oregrown's Portland Flagship store.
Image credit: Oregrown
Oregrown is a cultivator and a vertically-integrated cannabis company.

The star of the store

The star of the store
Oregrown's Portland Flagship store.
Image credit: Oregrown
A few strains in the Oregrown lineup. As a self-proclaimed "premier farm-to-table cannabis company," the Oregrown team cultivates its cannabis using organic methods.

Special strains

Special strains
Oregrown's Portland Flagship store.
Image credit: Oregrown
"Cultivated by Oregrown," is the stamp of the brand's own cannabis line.

Snowboard, anyone?

Snowboard, anyone?
Oregrown's Portland Flagship store.
Image credit: Oregrown
"I really wanted to showcase the best aspects of our maturing brand, our love of Oregon, and take the Oregrown experience to new markets," says Hadar. Her goal? "Delivering our award-winning experience to customers throughout the state."

Light, sleek, airy

Light, sleek, airy
Oregrown's Portland Flagship store.
Image credit: Oregrown
Interior touches including floating shelving, a cloud-shaped ceiling, and glowing signage are all meant to add impact to Oregrown's "Stay Lifted" motto.

A warm, welcoming interior

A warm, welcoming interior
Oregrown's Portland Flagship store.
Image credit: Oregrown
"We developed this store to represent the essence of the city, Oregon, the outdoors, and all this amazing plant has to offer," says Hadar.

PAX's "store-in-store"

PAX's "store-in-store"
Oregrown's Portland Flagship store.
Image credit: Oregrown
It took a collaborative time frame of 18 months to design a custom PAX "store-in-a-store" experience. 

Bustling

Bustling
Oregrown's Portland Flagship store.
Image credit: Oregrown
The store officially opened its doors on December 20, 2019.

The big cooler

The big cooler
Oregrown's Portland Flagship store.
Image credit: Oregrown
Oregrown sells a wide variety of cannabis products highlighting Oregon's finest producers, including drinkables and edibles.

Merch closeups

Merch closeups
Oregrown's Portland Flagship store.
Image credit: Oregrown
The merchandise line created by Oregrown was launched in conjunction with the store's opening.

Oregrown merch

Oregrown merch
Oregrown's Portland Flagship store.
Image credit: Oregrown
The brand's intent, it explains, "is to inspire transcendence of the human spirit — through its product and its support of an active, daring lifestyle."

Don't forget a coat

Don't forget a coat
Oregrown's Portland Flagship store.
Image credit: Oregrown
Grab a coat, in case it rains.
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