These Cannabis Billboards Might Make You Stop In The Middle Of The Road

With limits on where and how they advertise, many brands have turned to billboards to capture consumer attention. Are they working?
These Cannabis Billboards Might Make You Stop In The Middle Of The Road
Image credit: Jonathan Small

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Anyone who runs a cannabis company realizes how many hoops you have to jump through to advertise your brand. Traditional outlets such as Google ads, Facebook, and many national publications prohibit pot ads, as do many non-legal states. In fact, with cannabis being federally illegal, it's often up to state regulators to determine laws regarding cannabis advertising. The restrictions have caused cannabis companies to get creative with their marketing dollars. For those trying to target local consumers, old school signage is the best way to go.  Here are some billboards that nail it. 

Not too subtle

Not too subtle
Image credit: Jonathan Small
The Herbarium Dispensary in Los Angeles cuts right to the point. 

Black market killer

Black market killer
Image credit: BMK

Acres Cannabis in Las Vegas has a creative way of going after the illicit market. 

Truth in advertising

Truth in advertising
Image credit: Jonathan Small
Sweet Flower addresses a common problem. 

The longest miles

The longest miles
Image credit: Weedmaps
Weedmaps taunts drivers in Arizona. 

Follow the arrows

Follow the arrows
Image credit: Apotheca
In case you might miss it, Apotheca gives detailed directions to their store. 

Heal thyself

Heal thyself
Image credit: cnbc.com
Medmen's LAX billboard greets drivers as soon as they leave the airport. 

History class

History class
Image credit: Jonathan Small
Lowell Farm's mural offers a lesson in cannabis history. 

Sex sells

Sex sells
Image credit: Ignite
Ignite's advertising campaigns have been controversial for their sexual content. 

Leaf it alone

Leaf it alone
Image credit: Eugene Peretz via Cannabis Now
In Las Vegas, a billboard celebrates the power of the plant. 

Got dabs

Got dabs
Image credit: Green Oasis
Green Oasis in Oregon dabs in dabs. 

Positive message

Positive message
Image credit: Branded Cities
Weedsmaps ad campaign shows the positive side of pot.

Marijuana - 1 Booze - 0

Marijuana - 1 Booze - 0
Image credit: Marijuana-vs-Alcohol.org
The marijuana vs booze campaign touts the health benefits of cannabis. 
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