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Anyone who runs a cannabis company realizes how many hoops you have to jump through to advertise your brand. Traditional outlets such as Google ads, Facebook, and many national publications prohibit pot ads, as do many non-legal states. In fact, with cannabis being federally illegal, it's often up to state regulators to determine laws regarding cannabis advertising. The restrictions have caused cannabis companies to get creative with their marketing dollars. For those trying to target local consumers, old school signage is the best way to go. Here are some billboards that nail it.
Not too subtle
The Herbarium Dispensary in Los Angeles cuts right to the point.
Black market killer
Acres Cannabis in Las Vegas has a creative way of going after the illicit market.
Truth in advertising
Sweet Flower addresses a common problem.
The longest miles
Weedmaps taunts drivers in Arizona.
Follow the arrows
In case you might miss it, Apotheca gives detailed directions to their store.
Medmen's LAX billboard greets drivers as soon as they leave the airport.
Lowell Farm's mural offers a lesson in cannabis history.
Ignite's advertising campaigns have been controversial for their sexual content.
Leaf it alone
Eugene Peretz via Cannabis Now
In Las Vegas, a billboard celebrates the power of the plant.
Green Oasis in Oregon dabs in dabs.
Weedsmaps ad campaign shows the positive side of pot.
Marijuana - 1 Booze - 0
The marijuana vs booze campaign touts the health benefits of cannabis.
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