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LucidMood's Great Trick: Selling Cannabis to People Who Don't Like Feeling High

Startup LucidMood sells low-potency vaping products. But before winning over consumers, it had to win over a very skeptical group: budtenders.

This story appears in the August 2019 issue of Green Entrepreneur. Subscribe »

Two young men with bloodshot eyes walk into a Colorado marijuana dispensary. 


One of the store’s salespeople, known in the industry as a “budtender,” stands near the entrance at a disposable-­vaporizer pop-up display and shakes his head when he sees them: No way would these guys buy anything from LucidMood, the vape pen company that is there this afternoon to pitch customers

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