About Page

Storytelling

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.

Does Your Bio Tell a Story From the Heart?

In our age, your personal story as a founder is integral to your brand's identity. Put that narrative to work connecting with clients at the emotional level, through revelation, not manipulation.

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.

10 Tips to Craft a Sizzling Ecommerce 'About Us' Page

People want to buy from companies they trust. Here's how you can tell your honest story and show why you stand head and shoulders above the competition.

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.