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Online Advertising

How to Optimize Ad Placement and Maximize Revenue

Never give your audience a reason to activate their ad blockers.

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.

Dear Zuckerberg: You Cannot Stop Ad Blocking. No One Can.

Facebook's found a new way to dodge ad blockers - but the advantage will always be on our side

Here's Why I won't Remove My Ad Blocker Even If Indian Media Companies Force Me

Almost all major Indian media websites have added ad-block detectors and this effects the future internet as we know it

YouTube Attempts to Sue Against Video Downloaders

Should you be worried? Probably not, yet

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