Adidas

Franchise

Why Franchisees Should Stay Away From Brands With Stubborn Policies

Nijhawan Group has been a leading retail player with tie-ups with brands like Adidas, Benetton, Nautica and Levi's. The company consolidated its retail business to make the business sustainable.

Puma's Self-lacing Shoe & Smart Watch Are Perfect Example of Tech Innovation

A shoe which ties itself and a watch partnered with Fossil, could things get any better?

Adidas pierde la batalla de sus emblemáticas tres rayas

El Tribunal General de la Unión Europea anula como marca el icónico diseño de la firma alemana al no concederle 'carácter distintivo'

3 Takeaways from Adidas's Use of Personalized Content at the Boston Marathon

Personalized content is becoming more popular in the marketing scene. What has your company done in that context?

The Story and Meaning of #7 Iconic Logos

Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values

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3D Printers

Nab an Adidas 3D-Printed Sneaker This Fall

The company's first production shoe with a 3D-printed design uses a technology that was originally conceived in the 1980s for rear-projection TVs.