Today Pinterest Ads arrives in Mexico. We tell you how to use them to advertise

Mexico became the first Hispanic country in Latin America to receive this platform, after its launch in Brazil.

It's a Mad, Mad, Mad, Ad World!

There are many factors that determine the success of a brand and the revenue that follows and there is no "one size fits all"

Kavita Shenoy

IPL Ads By Startups: Will The Race To Become Household Names Work?

At present, the most talked about ads are not from well-established brands but from two startups, and they have got people talking

Debarghya Sil

Digital Ad Transparency Through Programmatic Means

The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media

Dimpy Yadav

[Funding Alert] AdEasy Raises Funding From Japan's E-gift Service Provider Giftee Malaysia

The fresh funds bring AdEasy's valuation to RM17.5 million (approximately US$4.1 million)

Debarghya Sil

Indian Consumers Don't Trust Advertisements, Says a Study

In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements

Shipra Singh

Lessons to be learned from the Asian Digital Ad Industry

In a modern and culturally diverse society, content in ads should not be taken lightly

Kazu Takiguchi

Experience Centers as the 'New-Age' Marketing in the India of 2019

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

Saurav Bhaik

Marketing in the Third Dimension

All that you need to know about digital marketing

5 Ways to Maximize Mobile Advertising ROI Ahead of Holiday Season

Starting your ad campaigns early captures the consumer's attention at the right time

Saurabh Bhatia

Are GDPR and Blockchain the Next Stages in Programmatic Advertising Evolution?

In this article we try to explore all the aspects of GDPR and Blockchain

Divyendra Kumar

4 Ways Digital Marketing Is Influencing User Choice & Customer Acquisition

Gone are the days of spending a significant amount of cash on creating the perfect ad and product pitch