Advertising

Is Targeted Programmatic Display a Good Advertising Option for Your Cannabis Company?

The technology allows dispensaries and other sellers to target their digital ads at their target market.

Jessica Wong

The Best Cannabis Advertising Campaigns Of 2021

The Clio Awards actually have a marijuana category.

Franca Quarneti

Dramatic Times Create Change For A Healer - Q&A With Me Fuimanono-Poe

"Here in Hawaii, Black and Brown men and women face an oppressive justice system and are incarcerated at higher rates than white individuals for the same crimes," says the Malie Cannabis Clinic's Me Fuimanono-Poe.

Ophelia Chong

4 Smart Advertising Strategies During The COVID-19 Crisis

Total global ad spend is down $20 billion from the beginning of the year. Here's how cannabis entrepreneurs can pivot their ad dollars to have the biggest impact.

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

Harris Damashek

Cannabis Professionals Are Tackling the Industry's Big Issues

The responsible professionals building the cannabis industry are not dodging the social issues inherent with the normalization of marijuana.

The Marijuana Advertising Double Standard Is Stifling Our Industry

It's infuriating that networks ban cannabis ads while raking in billions from Big Pharma to advertise drugs with frightening side effects.

Josh Segal

Here's the Ad for Pre-Rolled Joints ABC Wouldn't Air During the Oscars

Cannabis companies keep producing the best ads and television networks keep refusing to show them.

Peter Page

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.

Javier Hasse

CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.

Peter Page

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.

Jason Feifer