Advertising

4 Smart Advertising Strategies During The COVID-19 Crisis
Advertising

4 Smart Advertising Strategies During The COVID-19 Crisis

Total global ad spend is down $20 billion from the beginning of the year. Here's how cannabis entrepreneurs can pivot their ad dollars to have the biggest impact.
Wesley Cherisien | 8 min read
Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Harris Damashek | 4 min read
Cannabis Professionals Are Tackling the Industry's Big Issues

Cannabis Professionals Are Tackling the Industry's Big Issues

The responsible professionals building the cannabis industry are not dodging the social issues inherent with the normalization of marijuana.
Cynthia Salarizadeh | 4 min read
The Marijuana Advertising Double Standard Is Stifling Our Industry

The Marijuana Advertising Double Standard Is Stifling Our Industry

It's infuriating that networks ban cannabis ads while raking in billions from Big Pharma to advertise drugs with frightening side effects.
Josh Segal | 5 min read
Here's the Ad for Pre-Rolled Joints ABC Wouldn't Air During the Oscars

Here's the Ad for Pre-Rolled Joints ABC Wouldn't Air During the Oscars

Cannabis companies keep producing the best ads and television networks keep refusing to show them.
Peter Page | 4 min read

More From This Topic

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run
Medical Marijuana

Here's the Medical Cannabis Super Bowl Ad CBS Refused to Run

Both CBS and the NFL lag far behind the American public on the subject of medical marijuana.
Javier Hasse | 4 min read
CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis
Medical Marijuana

CBS Won't Air What Would Have Been the First-Ever Super Bowl PSA for Cannabis

Acreage Holdings sought to highlight the benefits of medical cannabis and restrictions millions of Americans face when they need it.
Peter Page | 3 min read
What Cannabis Businesses Can Learn from the Sex-Toy Industry
Marketing

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won't accept advertising from either industry. Here's the work-around.
Jason Feifer | 4 min read
Facebook and Google Are Not So High On Cannabis
Advertising

Facebook and Google Are Not So High On Cannabis

With cannabis becoming legalized across states, and now country borders, power players in the ad industry are hindering growth.
Josh Segal | 4 min read
The Most Effective Cannabis Advertising Tool You're Probably Not Using
Advertising

The Most Effective Cannabis Advertising Tool You're Probably Not Using

Forget social media. When it comes to communicating with customers and building loyalty, the smartphone is a smart choice.
Jeffrey Harris | 4 min read
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis

The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Andre Bourque | 8 min read
Microsoft Has Partnered With a Marijuana Startup -- Start Up Your Day Roundup
Start Up Your Day

Microsoft Has Partnered With a Marijuana Startup -- Start Up Your Day Roundup

Plus: The family of a victim of the Paris terrorist attacks is suing Facebook, Google and Twitter.
Lindsay Friedman | 1 min read