Advertising Strategies

Advertising

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

Outdoor Advertising Is Conquering. Why Aren't You Using It?

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.

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Discover the six overriding lessons for putting together a promotional campaign that produces the best results.
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At its heart, great content marketing is simply good storytelling. You can do that, can't you?
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18 Things Testing Your Ads Can Teach You About Effective Advertising

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Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

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11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.