Advertising Strategies

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.

Hayden Field

AnyMind Group Raises Funding To Drive Growth Across The Advertising Industry

As part of the strategic collaboration, LINE Corporation will collaborate with AdAsia Holdings, for digital advertising

Nidhi Singh

Outdoor Advertising Is Conquering. Why Aren't You Using It?

To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.

Drew McLellan

Forget Everything You've Heard -- Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand.

Scott Brown

#4 Ways to Create an Effective Facebook Advert

It is important to initiate the process by settling on what the advert intends to achieve

How this Digital Company Hopes to Bring Transparency in Media Ad Space

Through the metrics of digital marketing a company will easily know how many people have seen the advertisement

Nidhi Singh

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Shaun Buck

5 Ways to Get to the Heart of Emotional Marketing

Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand's values, interests and passion.

Ivy Cohen

Marketing to Hispanics: Why It's Not Just About Speaking Spanish

With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.

Steve Tobak

#4 Strategies From 2016's Best Global Ads To Help Build Your Brand's Image

#4 ad strategies that brands can pick to foster engagement as well as encourage their brand.

Komal Nathani

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.