Apology

Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn't Be

An airport parking reservations site recently used the death of a man at Chicago's O'Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
Customer Service

The 3 Things You Need to Do When You've Upset Your Customer

If your customer is letting you know he's not happy with your business, you have a chance to make things right. Here's how.
Facebook

U.K. to Investigate Facebook's 'Poorly Communicated' Psych Experiment

‘We never meant to upset you,' said Facebook's Sheryl Sandberg in an apology that failed to acknowledge the polarizing content of the experiment itself.
Mistakes

Correcting Leadership Communication Mishaps

Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
Customer Engagement

OK, You Can Sue Us: General Mills Scraps Controversial Terms of Service Updates

Bowing to customer outrage, the food giant has done an about-face on its terms of service.
Apology

GoldieBlox and Beastie Boys Settle Legal Dispute

The startup toymaker has reached a settlement with the band, which includes a public apology and donation to charity on the part of GoldieBlox.
Reputation Management

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
Customer Service

What a Train Conductor Taught All of Us About Customer Service

A New York-area train conductor messed up big time, causing a hassle for hundreds of commuters. What he did next is a lesson for us all.
Marketing

Customers Still Furious Over 1-800-Flowers' Valentine's Day Flop

Besieged by a blizzard, New York-based 1-800-Flowers failed to deliver arrangements -- or delivered dead bouquets -- to hundreds of infuriated customers.